Biographical Information

Jaynie L. Smith

Jaynie L. Smith is CEO of Smart Advantage, a marketing/management consultancy with clients ranging from midsized companies to Fortune 500 firms. She consults nationally and internationally to help businesses identify and articulate their competitive advantages. She is the author of Creating Competitive Advantage and Relevant Selling. For more information, go to or

Articles for Jaynie L. Smith

Make Relevancy Your Competitive Advantage

Most companies don't know what their customers value.