Michael Green is the director of insight at Transactis, a U.K. consumer insight and database marketing firm. Green has worked on both the client and agency side in the United Kingdom, Europe, and Asia Pacific, with a broad range of brands, including John Lewis, Nissan, Barclays, NatWest, Shop Direct, General Motors, and UNICEF. He sits on the Data Council of the Institute of Direct and Digital Marketing in the U.K.
The Importance of Trust
Companies who fail to use personal data responsibly risk losing customer confidence and loyalty.