Biographical Information
        
            
            
                David Mattson is the CEO of Sandler Training , an international training and consulting organization. He has been a trainer and business consultant for management, sales, interpersonal communication, corporate team building, and strategic planning throughout the United States and Europe. He is the author of The Sandler Rules, Sandler Success Principles, and Magical People Skills, and coauthor of Five Minutes with VITO, How to Make the Most of Your Time with the Very Important Top Officer. 
 
             
         
        
        
            Articles for David Mattson
    
        
            Combine Sales Training and CRM for a Winning Environment
        
        
            
                
                    22 Jun 2012
        
        
            Defining your sales process is the first step.