Eric Leiserson is a senior research analyst at Fiserv, where he is responsible for the development of consumer-related electronic billing and payment research, adoption strategies, and marketing programs. He has conducted numerous primary research projects and Webinars in the areas of green marketing, consumer segmentation, longitudinal surveys, Web usability, and focus groups. Prior to joining Fiserv, Leiserson held marketing and sales positions at Unisys Corporation and Intuit.
Try Tryvertising to Boost E-Bill Adoption
A retail strategy proves successful in online billing trial.