Articles for Patrick Gibbons
Turn Your Customer Experience Process Around
Build buy-in with CX initiatives before you survey customers.
Four Lessons for Designing Exceptional Customer Journeys
Journeys that are just okay won't lead to more buzz and more business.
When CX Breakthroughs Become Baselines
Customer experience leaders must be prepared to continually innovate
New to CX? Start with the Xs and Os
Why it makes sense to use the data you already have—operational data
How Can We Listen to Customers When No One Is Talking?
Response rates are down, but don't throw in the towel!
It’s 2020! How Did Our CX Predictions Work Out?
Let's look at how we've responded to customers' rising demands
X-Data + O-Data = Better Customer Journeys
Combining experience data and operational data can make a big difference for your customers
How Do You Define CX Success?
When you put customers at the heart of your decisions, you're bound to succeed
Surprise—You’re in Charge of CX!
Embrace customer experience leadership, regardless of how you got there
How Do You Listen to Your Customers?
You need a listening architecture to get the most from customer insights
10 Traits of Effective CX Leaders
What does it take to lead a customer experience team?
CX Leaders Need to Become Customer Storytellers
Storytelling is a reliable, effective tool for representing the customer viewpoint
B2B Companies Are Falling Behind in Customer Experience
They're failing to deliver on three key customer demands.
Who Makes a Company Customer-Focused?
What CX professionals can do to shift the culture.
7 Signs Your CEO Is Customer-Focused
High-growth companies prioritize CX, and you'll find the following characteristics in those at the helm.
3 Tips for Creating a Customer Experience Advantage
CX can be your best path to a sustainable competitive edge
10 Ways to Get CX Efforts Noticed
Promoting your CX initiatives gets employees engaged and improves company performance
CX Pros and CEOs Must See Eye to Eye
When everyone shares the same perspective on customer experience, customers—and the business—win
How to Sell Customer Experience to a Tough Crowd: Your Colleagues
With CX initiatives, you have to tangibly prove value
Survey Fatigue: Let’s Take the Onus off of Customers
Companies should find fresh ways—online communities, analytics, ?journey mapping—to gather customer intelligence.
CX Pros Can Make Their Mark
Big challenges—and big opportunities—lay ahead for customer experience professionals
Survey Says: Less Is More
New tools make us less reliant on surveys, but that doesn't mean they have to go away
Catalysts for Change
Customer experience leaders can make a big impact in their business operations
The Risky Business of Predictive Analytics
In service and sales, a proactive approach is key.
Five Traits of Exceptional CX Leaders
Establishing and building relationships is key.
Is It Time to Moneyball Customer Experience?
Create a competitive advantage by looking at data through a broader lens.
Drive CX Initiatives with Journey Mapping
Gain a fresh perspective by understanding the paths your customers take.
Hungry for Customer Intelligence
CX professionals must satisfy appetites companywide.
Seven CX Jobs to Watch
Is there a place for you in this growing field?
The Road to Customer-Focused Results
Implement an initiative that pays off.
Voice of the Future Customer
New methods for predicting customers' behavior are changing how we listen to them.
Don't Doom Your VoC Strategies
A six-step plan for overcoming common obstacles.
In Search of the Perfect Metric
Don't hold out for a magic bullet.
The Cloud Effect
Don't give customers a reason to jump ship.
Five Ways to Thrive in a Tough Economy
"Things'll go your way, if you hold on for one more day."—Wilson Phillips, "Hold On"