Patrick Gibbons is a principal at Walker, a leading experience management services firm. He can be reached at firstname.lastname@example.org.
Articles for Patrick Gibbons
How Your Company Can Keep Up With Customer Demands
16 Mar 2023
Becoming more adaptable can be a big advantage.
Creating Customer Experiences That Amaze (and Don’t Suck)
20 Jan 2023
There are many ways to craft—or undermine—a thrilling CX.
CX is Getting More Complex. Are You Ready?
24 Oct 2022
Heightened customer demand is creating new issues and driving the creation of new tools.
Communication Is Essential for CX
02 May 2022
Often overlooked, communication strategies are necessary to drive action.
Don’t Break Down Silos!
01 Apr 2022
Instead, unify them around customer experience.
Beware Mediocre CX
06 Jan 2022
Avoid distractions that suck the life from your customer experience programs.
Four Reasons for Combining CX and EX
02 Nov 2021
Customer and employee experiences are intertwined, and the programs for each should be too.
Turn Your Customer Experience Process Around
04 Jun 2021
Build buy-in with CX initiatives before you survey customers.
Four Lessons for Designing Exceptional Customer Journeys
30 Mar 2021
Journeys that are just okay won't lead to more buzz and more business.
When CX Breakthroughs Become Baselines
20 Jan 2021
Customer experience leaders must be prepared to continually innovate
New to CX? Start with the Xs and Os
04 Dec 2020
Why it makes sense to use the data you already have—operational data
How Can We Listen to Customers When No One Is Talking?
29 May 2020
Response rates are down, but don't throw in the towel!
It’s 2020! How Did Our CX Predictions Work Out?
10 Jan 2020
Let's look at how we've responded to customers' rising demands
X-Data + O-Data = Better Customer Journeys
07 Nov 2019
Combining experience data and operational data can make a big difference for your customers
How Do You Define CX Success?
28 May 2019
When you put customers at the heart of your decisions, you're bound to succeed
Surprise—You’re in Charge of CX!
28 Dec 2018
Embrace customer experience leadership, regardless of how you got there
How Do You Listen to Your Customers?
01 Nov 2018
You need a listening architecture to get the most from customer insights
10 Traits of Effective CX Leaders
01 Jul 2018
What does it take to lead a customer experience team?
CX Leaders Need to Become Customer Storytellers
01 Mar 2018
Storytelling is a reliable, effective tool for representing the customer viewpoint
B2B Companies Are Falling Behind in Customer Experience
01 Dec 2017
They're failing to deliver on three key customer demands.
Who Makes a Company Customer-Focused?
28 Aug 2017
What CX professionals can do to shift the culture.
7 Signs Your CEO Is Customer-Focused
28 Apr 2017
High-growth companies prioritize CX, and you'll find the following characteristics in those at the helm.
3 Tips for Creating a Customer Experience Advantage
01 Feb 2017
CX can be your best path to a sustainable competitive edge
10 Ways to Get CX Efforts Noticed
01 Dec 2016
Promoting your CX initiatives gets employees engaged and improves company performance
CX Pros and CEOs Must See Eye to Eye
01 Sep 2016
When everyone shares the same perspective on customer experience, customers—and the business—win
How to Sell Customer Experience to a Tough Crowd: Your Colleagues
01 May 2016
With CX initiatives, you have to tangibly prove value
Survey Fatigue: Let’s Take the Onus off of Customers
02 Feb 2016
Companies should find fresh ways—online communities, analytics, ?journey mapping—to gather customer intelligence.
CX Pros Can Make Their Mark
01 Nov 2015
Big challenges—and big opportunities—lay ahead for customer experience professionals
Survey Says: Less Is More
30 Jun 2015
New tools make us less reliant on surveys, but that doesn't mean they have to go away
Catalysts for Change
01 May 2015
Customer experience leaders can make a big impact in their business operations
The Risky Business of Predictive Analytics
01 Feb 2015
In service and sales, a proactive approach is key.
Five Traits of Exceptional CX Leaders
01 Nov 2014
Establishing and building relationships is key.
Is It Time to Moneyball Customer Experience?
01 Aug 2014
Create a competitive advantage by looking at data through a broader lens.
Drive CX Initiatives with Journey Mapping
01 Feb 2014
Gain a fresh perspective by understanding the paths your customers take.
Hungry for Customer Intelligence
01 Nov 2013
CX professionals must satisfy appetites companywide.
Seven CX Jobs to Watch
01 Aug 2013
Is there a place for you in this growing field?
The Road to Customer-Focused Results
01 May 2013
Implement an initiative that pays off.
Voice of the Future Customer
01 Feb 2013
New methods for predicting customers' behavior are changing how we listen to them.
Don't Doom Your VoC Strategies
01 Nov 2012
A six-step plan for overcoming common obstacles.
In Search of the Perfect Metric
01 Aug 2012
Don't hold out for a magic bullet.
The Cloud Effect
01 May 2012
Don't give customers a reason to jump ship.
Five Ways to Thrive in a Tough Economy
01 Mar 2012
"Things'll go your way, if you hold on for one more day."—Wilson Phillips, "Hold On"