Biographical Information

Justin Gray

Articles for Justin Gray

Why Sales and Marketing Need a Unified Dashboard

When business teams align, everyone wins.

The Very Different Roles of Lead Nurturing and Drip Marketing

Why your business needs both—and when.

Applying B2C Principles to B2B Campaigns

Thinking of your clients as individuals, not industries, is key.

How Chasing Your Metrics Has You Chasing Your Tail

Don't make these mistakes.