Biographical Information
        
            
            
                Lincoln Merrihew is managing director of the automotive practice at Boston-based consultants Compete. He directs Compete's automotive practice, leveraging his experience (including forecasting, analysis, consumer perceptions and behavior, vehicle contenting, residual values, dealer operations, owner loyalty, and remarketing) to meet ongoing demand by automotive manufacturers for strategic services. Lincoln has an MA from Boston University in energy and environmental science, and a BA from Dickinson College. He can be reached at lmerrihew@compete.com
             
         
        
        
            Articles for Lincoln Merrihew
    
        
            The Fifth ''P'' of Marketing
        
        
            
                
                    01 Jul 2005
        
        
            Process calls for grounding strategic decisions.