Lincoln Merrihew is managing director of the automotive practice at Boston-based consultants Compete. He directs Compete's automotive practice, leveraging his experience (including forecasting, analysis, consumer perceptions and behavior, vehicle contenting, residual values, dealer operations, owner loyalty, and remarketing) to meet ongoing demand by automotive manufacturers for strategic services. Lincoln has an MA from Boston University in energy and environmental science, and a BA from Dickinson College. He can be reached at email@example.com
The Fifth ''P'' of Marketing
Process calls for grounding strategic decisions.