Biographical Information

A. William McVey

McVey is a professor of marketing at Webster University and author of the book Value Proposition Marketing: How to Know, Get and Retain Customers. He is an international business consultant who has worked with American Century Investments, Sprint, Bank of Montreal, and PPG. Contact him at

Articles for A. William McVey

Creating True Communication With Customers

Relationships, even eCRM relationships, are a two-way street.