Articles for Paul Hyman
Baby Boomers: Every Silver Lining Has a Touch of Grey
While the oldest members of this generation are starting to retire, marketers should not panic—many members of this cohort will be working for years to come.
Tracking Medical Treatments in Real Time
IBM Business Analytics is not only empowering physicians to rate their performance but also teaching them how to improve it
Digital Deals du Jour All the Rage in e-Commerce
Groupon and others put group buying discounts on the menu
Web Analytics: What’s Worth Paying For?
While some solutions are free, marketers sacrifice time and rich analysis