Articles for Eric Felipe-Barkin
PERQ's Sales Conversions Perk 500 Percent with Salesvue
The marketing company's numbers were not too good to be true.
Maximize the ROI of Your CRM Solution: Learn How to Get the Most for the Least
The payoff from your CRM system is determined as much by your commitment to it as by the strength of the technology.
Potters Resort Increases Bookings by 670 Percent with Vee24
Live chat functionality is key to personalizing U.K. resort's service.
Five9's Cloud-Based Dialer Means More Productivity for DirectBuy
Automatic dialer brings substantial cost cuts for the member-based buying center.
Retailers' Next Biggest Threat
In a showrooming world, more foot traffic does not equal more business.
Publishers Clearing House Clears Coregistration Concerns
The company bolsters its customer base with eWay's multichannel acquisition solution.
The Prospects and Limitations of Neuromarketing
Companies bring an emerging science to the art of marketing.
The Monday Morning Numbers on Movie Marketing
How international growth, social media, and a decline in DVD sales are changing the film industry's marketing strategies.
CRM + Predictive Analytics: Why It All Adds Up
The whole exceeds the sum of the parts