Biographical Information
Articles for Eric Felipe-Barkin
PERQ's Sales Conversions Perk 500 Percent with Salesvue
01 Jan 2015
The marketing company's numbers were not too good to be true.
Maximize the ROI of Your CRM Solution: Learn How to Get the Most for the Least
01 Nov 2014
The payoff from your CRM system is determined as much by your commitment to it as by the strength of the technology.
Potters Resort Increases Bookings by 670 Percent with Vee24
01 Oct 2014
Live chat functionality is key to personalizing U.K. resort's service.
Five9's Cloud-Based Dialer Means More Productivity for DirectBuy
01 Sep 2013
Automatic dialer brings substantial cost cuts for the member-based buying center.
Retailers' Next Biggest Threat
01 Sep 2013
In a showrooming world, more foot traffic does not equal more business.
The Prospects and Limitations of Neuromarketing
01 Jul 2013
Companies bring an emerging science to the art of marketing.
Publishers Clearing House Clears Coregistration Concerns
01 Jul 2013
The company bolsters its customer base with eWay's multichannel acquisition solution.
The Monday Morning Numbers on Movie Marketing
01 Dec 2011
How international growth, social media, and a decline in DVD sales are changing the film industry's marketing strategies.
CRM + Predictive Analytics: Why It All Adds Up
15 Apr 2011
The whole exceeds the sum of the parts