Biographical Information

Articles for Eric Felipe-Barkin

PERQ's Sales Conversions Perk 500 Percent with Salesvue

The marketing company's numbers were not too good to be true.

Maximize the ROI of Your CRM Solution: Learn How to Get the Most for the Least

The payoff from your CRM system is determined as much by your commitment to it as by the strength of the technology.

Potters Resort Increases Bookings by 670 Percent with Vee24

Live chat functionality is key to personalizing U.K. resort's service.

Five9's Cloud-Based Dialer Means More Productivity for DirectBuy

Automatic dialer brings substantial cost cuts for the member-based buying center.

Retailers' Next Biggest Threat

In a showrooming world, more foot traffic does not equal more business.

The Prospects and Limitations of Neuromarketing

Companies bring an emerging science to the art of marketing.

Publishers Clearing House Clears Coregistration Concerns

The company bolsters its customer base with eWay's multichannel acquisition solution.

The Monday Morning Numbers on Movie Marketing

How international growth, social media, and a decline in DVD sales are changing the film industry's marketing strategies.

CRM + Predictive Analytics: Why It All Adds Up

The whole exceeds the sum of the parts