Biographical Information

Alan Adler

founder, Alan Adler Associates

Alan Adler ( is an award-winning national marketing consultant, speaker, author, columnist, and CRM pioneer. His new book, Getting the Fish to Swim to YOU & Keeping Them in YOUR Boat: Marketing Wisdom to Attract & Retain Customers, is available at

Articles for Alan Adler

CRM: More Relevant Than Ever

We're facing a period of significant change — and measuring the impact of change is what CRM does best.