director of marketing, Bold Software
Ross Haskell (firstname.lastname@example.org) joined Bold Software as director of marketing in 2008. In this capacity, Haskell oversees all department functions including brand management, marketing strategic planning, product requirements documentation, market research, collateral development, advertising, and customer communications. More information can be found at www.boldsoft.com; to download the full report on the effectiveness of live chat, please go to http://sn.im/oct10-chat (free registration required).
Talking the Talk — Before the Sale
The execution of live chat can make or break the conversion.