Biographical Information
Dan Hill
author, About Face
Dan Hill (dhill@sensorylogic.com) is a recognized thought leader and practitioner in helping companies build stronger sensory-emotional connections with consumers. His previous book, Emotionomics, was chosen by Advertising Age as one of the top-10 must-read books of 2009. His newest book, About Face: The Secrets of Emotionally Effective Advertising, draws on a database of results built up over a decade of experience using facial coding as a noninvasive, scientific research tool on behalf of major companies around the world. To learn more, visit www.sensorylogic.com.
Articles for Dan Hill
The Emotional Path to Success
14 Sep 2010
Moving beyond "on-message marketing."