author, About Face
Dan Hill (email@example.com) is a recognized thought leader and practitioner in helping companies build stronger sensory-emotional connections with consumers. His previous book, Emotionomics, was chosen by Advertising Age as one of the top-10 must-read books of 2009. His newest book, About Face: The Secrets of Emotionally Effective Advertising, draws on a database of results built up over a decade of experience using facial coding as a noninvasive, scientific research tool on behalf of major companies around the world. To learn more, visit www.sensorylogic.com.
The Emotional Path to Success
Moving beyond "on-message marketing."