senior manager, consumer insight products, Acxiom
Allison Marr (Allison.Marr@acxiom.com) is senior manager for consumer insight products at Acxiom, where she manages key InfoBase enhancement and list-product lines that are focused on introducing the latest social media and e-products offerings. Marr has been with Acxiom since 1994.
The Social Smorgasbord
Leverage consumer networks—but avoid the sin of data gluttony.