Biographical Information

Mark Johnson

president & CEO, Loyalty 360

Mark Johnson ( is president and CEO of Loyalty 360 — The Loyalty Marketer’s Association ( Loyalty 360 is the only organization that addresses the full spectrum of issues involving both customer and employee loyalty. An unbiased, market-driven clearinghouse and think tank for loyalty and engagement opportunities, insights, and responses, Loyalty 360 is the source business leaders trust for industry metrics, market-driven research, actionable case studies, and networking opportunities. Prior to founding Loyalty 360, Johnson designed and administered loyalty, CRM, and data-driven marketing communications for industry leaders such as Fifth Third Bank, Stored Value Systems, and Size Technologies. A sought-after speaker and writer, Johnson is frequently called upon to share his expert insights into customer and employee loyalty issues.

Articles for Mark Johnson

The Voice of the Customer in the Community

What does it mean for loyalty and engagement?