social media strategist, Ektron
Mike Pascucci (Mike.Pascucci@ektron.com) began his online community experience in 1998, implementing and managing various community platforms for Fogdog Sports and eBay. As director of moderation services for Mzinga, he was responsible for creating strategies around user-generated content for brands such as ABC News, ESPN, and Liberty Mutual. Having recently joined Ektron as the company’s social media strategist, Pascucci writes a social strategy blog (www.ektron.com/mikepascucciblog/) and can be contacted on Twitter as @mikepascucci.
The Community Approach to Conversation
Cows browse. People communicate.