Jeff Maling (jmaling@roundarch.com) is chief experience officer for Roundarch, a digital consultancy that designs and implements digital experiences. He is responsible for establishing the user experience vision that drives the development of Roundarch's service offerings, methodology and vendor relationships. Maling has 16 years of experience shaping interactive and multichannel strategies for clients that include The Hershey Company, United States Air Force, MCI, Centers for Disease Control, CIBC, The State of California, Pitney Bowes, Cable & Wireless, Mutual of Omaha, and British Telecom. Maling was previously with the CRM strategy group at Deloitte Consulting and served in Accenture's Boston office.