Biographical Information
        
            
                
                    
                        Adrian King
                
                
                    director of product marketing, MetraTech
                
             
            
                Adrian King (aking@metratech.com) is director of product marketing at MetraTech, an innovative provider of billing, charging, settlement, and customer care products. With more than 10 years' experience in billing, King oversees MetraTech's product marketing strategy.
             
         
        
        
            Articles for Adrian King
    
        
            Let Customers 'Have It Their Way'
        
        
            
                
                    13 May 2010
        
        
            Stop the inflexibility that threatens the sale.