Biographical Information

Michael Viertler

principal, McKinsey & Co.

Michael Viertler (, a principal in the Munich office of consultancy McKinsey & Co., is a leader in in that unit's sales and channel service line, and has extensive experience with high-tech and automotive businesses across go-to-market and strategy topics. 

Articles for Michael Viertler

Cutting Sales Costs, Not Revenues

Many customers don't want or need expensive face-to-face interaction.