Biographical Information

Robert Cell

CEO, MyBuys

Robert Cell ( is the chief executive officer of MyBuys, a provider of personalized recommendations. Cell also served as chief executive officer at AdSpace Networks, an in-mall advertising leader, and chief operating officer at Blue Martini Software, an e-commerce pioneer. Prior to that position, Cell was general manager and vice president of Kellogg Company.

Articles for Robert Cell

I Want You to Know Me

Customers want — and expect — personalization.