global practice leader, lifecycle marketing, MasterCard Advisors
Patricia Foell (firstname.lastname@example.org) is the Global Practice Leader for MasterCard Advisors' Lifecycle Marketing efforts. Her global team helps credit card issuers design and execute innovative customer management solutions including activation, usage, balance building, retention, and loyalty strategies that drive optimal customer behavior and issuer profits.
Look to Your Top Tier When Budgets Are Tight
How credit card companies are making the most of their existing relationships.