Kevin Joyce (kjoyce@market2lead.com) is the chief marketing officer at Market2Lead and a marketing executive with 26 years of experience in high tech. In the past 7 years Mr. Joyce has worked with many companies on their demand generation strategies and on marketing automation solution selection and deployment. With a unique combination of marketing skills and sales experience, he helps bridge the gap between sales and marketing. Mr. Joyce has successfully launched numerous products and services as a director of product marketing at Sequent, as a director of sales at IBM, as vice president of marketing at Unicru, and as chief executive officer of Rubicon Marketing Group. He holds a BS in Engineering from the University of Limerick, Ireland and a MBA in Marketing from the University of Portland.