Biographical Information
David Rich
managing director, CRM practice, Accenture
David Rich (david.b.rich@accenture.com) is the managing director of the CRM practice at Accenture, a company that specializes in management consulting, outsourcing, and systems integration technology.
Articles for David Rich
Marketing on a Leash
14 Sep 2010
Tight budgets and heightened expectations combine to pose a challenge.
The New Behavior of the Social Customer
11 May 2010
Divining the right path requires the right data.
The World Is Their Oyster
10 Feb 2010
Give customers an opportunity to play an active role in customizing their customer service
The Ledge of Allegiance
26 Jan 2010
What history—and a survey of current behavior—can teach us about the threat to customer loyalty.
Create Your Own Upturn
01 Oct 2009
A shift from managing volume to managing relationships.
New Routes to New Customers
01 Jul 2009
A customer-centric approach for emerging markets.