Biographical Information

Lisa Cramer

president, LeadLife Solutions

1 (800) 680-6292

Lisa Cramer is president and cofounder of LeadLife Solutions, a provider of on-demand lead management software with embedded best practices that generates, scores, and nurtures leads for B2B marketers. In 2009, Cramer was recognized as one of the five "Most Influential People" in sales lead management. For more information on lead management or best practices, call 1-800-680-6292 or email Cramer at

Articles for Lisa Cramer

Winning the Battle Between Sales and Marketing

Look to marketing automation to lead the way.

Forecasting 2013 Marketing Automation Success

Expand on lessons learned in 2012.

Why Technology Alone Can't Fix Your Marketing-to-Sales Process

Avoid the top five marketing automation mistakes.

Clicks Don't Always Mean Success

Marketing's role in sales

Create Content without Recreating the Wheel

You can nurture leads using the resources you already have.

Prove it or Lose It

Demonstrate the value of marketing.