Biographical Information
Lisa Cramer
president, LeadLife Solutions
1 (800) 680-6292
Lisa Cramer is president and cofounder of LeadLife Solutions, a provider of on-demand lead management software with embedded best practices that generates, scores, and nurtures leads for B2B marketers. In 2009, Cramer was recognized as one of the five "Most Influential People" in sales lead management. For more information on lead management or best practices, call 1-800-680-6292 or email Cramer at lcramer@leadlife.com.
Articles for Lisa Cramer
Winning the Battle Between Sales and Marketing
10 May 2013
Look to marketing automation to lead the way.
Forecasting 2013 Marketing Automation Success
14 Dec 2012
Expand on lessons learned in 2012.
Why Technology Alone Can't Fix Your Marketing-to-Sales Process
24 Aug 2012
Avoid the top five marketing automation mistakes.
Clicks Don't Always Mean Success
22 Apr 2011
Marketing's role in sales
Create Content without Recreating the Wheel
16 Sep 2010
You can nurture leads using the resources you already have.
Prove it or Lose It
27 Apr 2009
Demonstrate the value of marketing.