Articles for Lisa Cramer
Winning the Battle Between Sales and Marketing
Look to marketing automation to lead the way.
Forecasting 2013 Marketing Automation Success
Expand on lessons learned in 2012.
Why Technology Alone Can't Fix Your Marketing-to-Sales Process
Avoid the top five marketing automation mistakes.
Clicks Don't Always Mean Success
Marketing's role in sales
Create Content without Recreating the Wheel
You can nurture leads using the resources you already have.
Prove it or Lose It
Demonstrate the value of marketing.