Biographical Information

Stephan Dietrich

president, Neolane

Stephan Dietrich is president of Neolane (, the enterprise marketing software provider. Dietrich is responsible for driving Neolane's corporate vision, worldwide marketing strategy, product management, and international business development. Email him at

Articles for Stephan Dietrich

Multichannel and Cross-channel Marketing Are Not Interchangeable

Getting it right is a matter of methodology, not terminology.