Biographical Information

William Band

vice president and principal analyst, Forrester Research

William Band ( is vice president and principal analyst with Forrester Research. His research focuses on helping organizations establish and validate CRM strategies and plan for project success. For free related research from Bill, please visit

Articles for William Band

Join the Digital Disruptors

Three experience trends you can't afford to ignore.

The Right Customer Experience Strategy

It varies from "tailored intimacy" to "customer self-service"

Navigating the Vendor Landscape

A leading analyst firm assesses the CRM marketplace.

Risk-Proofing Your CRM Initiative

The problems occur where the benefits are.