Biographical Information

Loren McDonald

vice president of industry relations, Silverpop

Loren McDonald is vice president of industry relations at Silverpop, an IBM company. He is an email and B2B marketing expert with three decades of experience in consulting and strategic planning.

Articles for Loren McDonald

Content (and Data) Is King of Email Marketing

Combine triggered and 'white space' emails for a successful strategy.

Actionable Data in a Tight Economy

Marketing must show its strategic value—or else.