Biographical Information
Loren McDonald
vice president of industry relations, Silverpop
Loren McDonald is vice president of industry relations at Silverpop, an IBM company. He is an email and B2B marketing expert with three decades of experience in consulting and strategic planning.
Articles for Loren McDonald
Content (and Data) Is King of Email Marketing
13 Mar 2015
Combine triggered and 'white space' emails for a successful strategy.
Actionable Data in a Tight Economy
23 Feb 2009
Marketing must show its strategic value—or else.