Biographical Information

Anirudh Kulkarni

founder and managing principal, Customer Value Partners

Anirudh Kulkarni ( is founder and managing principal of Customer Value Partners, a customer lifecycle management consulting firm.

Articles for Anirudh Kulkarni

Challenge Your “Market Permission”

Capture new markets — or reinvigorate existing ones — by reevaluating how those markets perceive your brand.

Give Customers What They Don’t Expect

Raise the bar, instead of falling short of it.