Biographical Information
Anirudh Kulkarni
founder and managing principal, Customer Value Partners
Anirudh Kulkarni (akulkarni@cvpcorp.com) is founder and managing principal of Customer Value Partners, a customer lifecycle management consulting firm.
Articles for Anirudh Kulkarni
Challenge Your “Market Permission”
07 Jan 2010
Capture new markets — or reinvigorate existing ones — by reevaluating how those markets perceive your brand.
Give Customers What They Don’t Expect
01 Jan 2009
Raise the bar, instead of falling short of it.