Biographical Information

Mason Wiley

senior vice president of marketing, Hydra Network

As senior vice president of marketing, Mason Wiley comes to Hydra Network with more than 20 years of experience in marketing, brand-building, and sales. His diverse career includes developing a television campaign that repositioned Arnold Schwarzenegger from rich Hollywood movie hero to heroic political outsider.

Articles for Mason Wiley

Get What You Pay For and Pay For What You Get

Or: How I learned to stop targeting and love the results.