Biographical Information
Mason Wiley
senior vice president of marketing, Hydra Network
As senior vice president of marketing, Mason Wiley comes to Hydra Network with more than 20 years of experience in marketing, brand-building, and sales. His diverse career includes developing a television campaign that repositioned Arnold Schwarzenegger from rich Hollywood movie hero to heroic political outsider.
Articles for Mason Wiley
Get What You Pay For and Pay For What You Get
19 Nov 2008
Or: How I learned to stop targeting and love the results.