Biographical Information

Mark Burton

cofounder, Holden Advisors

Mark Burton is a leading pricing guru and, with Reed Holden,cofounder of Holden Advisors (, a consultancythat works with B2B firms to design and implement value-driven pricingstrategies that increase profitability in highly competitive markets. He and Holden coauthored Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table (John Wiley & Sons, 2008). 

Articles for Mark Burton

10 Rules to Achieve Pricing Confidence

Understand and project your value.