Biographical Information

Kate Fitzgerald

Articles for Kate Fitzgerald

Quieting the CRM Grumblers

Despite initial grumblings from its field force, Demantra has pushed ahead with a Web-based eCRM system from Neteos.

CRM and Field Service: The Untapped Connection

Fewer than one in 20 companies currently have automated the link between field service and complex CRM systems--but the potential for unrealized profits is in the billions.

The Prototype e-Car Gives Real Estate Agents the Edge

A look at the e-car, a prototype vehicle from Huntsville, Ala.-based Q-PC Real Car Computing that provides real estate agents with instant access to property listings and other key information when escorting clients to new listings.

Wireless ROI: How to Quantify Cost Savings and Productivity Gains

A wireless mobile solution that improves sales or service force productivity may not always be worth the investment. Without doing a return on investment (ROI) analysis before implementing such a solution, it is impossible to know the actual value the solution will deliver.