Biographical Information
Dan McDade
founder and president, PointClear
Dan McDade is founder and president of PointClear, a sales and marketing services firm. McDade has also served as vice president of marketing for direct-mail firm Jackson & Perkins, and as president of UST: The Business Marketing Group. To find out more about PointClear's products and services, go to www.pointclear.com.
Articles for Dan McDade
Aligning Your Sales and Marketing Processes
14 Sep 2012
Two solutions for fixing a 20-year-old problem.
Market Segmentation and Testing
05 Aug 2011
Boost sales, lower costs without losing your marbles
The Sales Lead Paradox
29 Jul 2011
Two lead generation strategies and why fewer sales leads are better
Bridging the Gap Between Marketing and Sales
03 Jun 2011
How to improve your lead process
Speed Up Sales in a Slow Economy
31 Mar 2009
Focus on lead quality and refined marketing spend to get the job done.
“One and Done” Marketing Should Be Over and Out
10 Nov 2008
A multitouch, multimedia approach can multiply your marketing results.
Three Reasons Why Sales Needs Fewer Leads
01 Oct 2006
Too many leads can do an organization more harm than good.
The Fallacy of the Appointment Setting Sales Process
01 Apr 2006
It's really appearance setting, and it doesn't work.
When a Lead Isn't a Lead and What to Do About It
01 Feb 2006
How to find and convert high-value sales prospects.