Biographical Information

Dan McDade

founder and president, PointClear

Dan McDade is founder and president of PointClear, a sales and marketing services firm. McDade has also served as vice president of marketing for direct-mail firm Jackson & Perkins, and as president of UST: The Business Marketing Group. To find out more about PointClear's products and services, go to

Articles for Dan McDade

Aligning Your Sales and Marketing Processes

Two solutions for fixing a 20-year-old problem.

Market Segmentation and Testing

Boost sales, lower costs without losing your marbles

The Sales Lead Paradox

Two lead generation strategies and why fewer sales leads are better

Bridging the Gap Between Marketing and Sales

How to improve your lead process

Speed Up Sales in a Slow Economy

Focus on lead quality and refined marketing spend to get the job done.

“One and Done” Marketing Should Be Over and Out

A multitouch, multimedia approach can multiply your marketing results.

Three Reasons Why Sales Needs Fewer Leads

Too many leads can do an organization more harm than good.

The Fallacy of the Appointment Setting Sales Process

It's really appearance setting, and it doesn't work.

When a Lead Isn't a Lead and What to Do About It

How to find and convert high-value sales prospects.