Biographical Information
Articles for Tom Richebacher
CRM Performance Management
30 Jun 2003
The third area where finance has to evolve is creating CRM objectives and metrics that can be translated back into the traditional framework of income, balance, and cash flow statements for financial planning and reporting.
The Financial Side of CRM
19 May 2003
Budgeting-forecasting models are key diagnostic tools for management to decipher how changes in policies and decisions impact financial performance.
The Art of Customer Profitability Analysis
14 Apr 2003
How to remove the roadblocks to learning the true value of your customers.