Biographical Information
        
            
                
                    
                        Christopher Grosso
                
                
                    associate principal, global marketing and sales practice, McKinsey & Co.
                
             
            
                Christopher Grosso is an associate principal at McKinsey &Company's global marketing and sales practice.
             
         
        
        
            Articles for Christopher Grosso
    
        
            The Promise of Digital Advertising
        
        
            
                
                    01 Jun 2006
        
        
            New opportunities exist for nimble CRM marketers.