Biographical Information
J. David Lashar
associate partner, CRM practice, IBM Global Business Services
J. David Lashar (dlashar@us.ibm.com) is an associate partner in the CRM practice of IBM Global Business Services and the leader of the IBM CRM SaaS Center of Excellence.
Articles for J. David Lashar
From Wreckage to Revival
01 Dec 2012
Imperatives for CRM leaders in the automotive industry.
Marketing Beyond the Cloud
17 Mar 2011
Technology and strategy convert customer interactions into actionable insight
The Cautionary Tales of CRM
14 Jul 2010
Words of wisdom drawn from decades of disappointment.
Customer Service Gets SaaSy
06 Apr 2010
The contact center can finally benefit from software-as-a-service.
The Partner-Proliferation Problem
01 Nov 2009
An on-demand CRM platform involves a partner-selection process as well.
Servicing Software-as-a-Service
01 Aug 2009
Trade-Offs, Part 2 — The Technology Side: "The end of software" doesn't mean the end of software headaches.
To SaaS or Not to SaaS?
01 May 2009
That is the question. (The answer may surprise you.)
Strategies for Tight Budgets
01 Feb 2009
Constrained spending is no excuse for CRM stagnation.
Even SaaS Requires the Right Approach
01 Oct 2008
One "s" stands for "service"—so provide some.
Don’t Be Afraid of Discipline
01 Jul 2008
Advance planning is the way to truly improve the customer experience.
The Hidden Cost of SaaS
01 May 2008
Software-as-a-service fulfills its value proposition -- sometimes.
Are You Ready for SaaS?
01 Feb 2008
You may think you are, but the truth is this: Size matters.