Biographical Information

Nicholas Poulos

managing director, Chrysalis Marketing

Nicholas Poulos is managing director of Chrysalis Marketing, and has 30 years of experience in the sales, marketing, and contact center aspects of CRM. Poulos can be reached at npoulos@mac.com or at 1-414-324-2559.

Articles for Nicholas Poulos

Retail Banking’s New Approach, Part 2

If banks want to improve their approach to CRM, they'll first have to improve their definition of the customer.

Retail Banking’s New Approach, Part 1

Bankers need a change in their CRM methods.

Choosing Customers Through Needs-Based Segmentation: Part 1

eLoyalty VP Nick Poulos discusses needs-based segmentation strategies for acquiring and retaining customers based on what they want and how they buy.

Choosing Customers Through Needs-Based Segmentation: Part 2

eLoyalty VP Nick Poulos discusses needs-based segmentation strategies for acquiring and retaining customers based on what they want and how they buy.