Biographical Information
Articles for Richard Smith
Integrating CRM and ERP
20 Nov 2007
Why it makes sense to unify now.
Personalizing the High-Transaction Marketplace
17 Aug 2007
How to put the individual experience back into every customer interaction.
The CRM Intersection
01 Mar 2007
Where business and technology collide.
The State of the CRM Market
01 May 2006
The most successful customers will leverage the industry's foundation.
Maximizing Your CRM Investment
14 Jul 2003
For CRM to truly be effective, solutions must be designed and customized to fit with the unique business processes of each organization.