Biographical Information
Articles for Mike Allan
It's Time to Think Long Term
29 Sep 2003
Organizations making the most of email marketing rarely, if ever, think only in terms of one email.
What's in it for me?
23 Jun 2003
Today, email addresses are often the first piece of information requested following name and mailing address.
Increasing Your Reach
12 May 2003
The smart marketer realizes the long-term value of establishing specific goals for any email-marketing program.