Biographical Information
Articles for Erika Rasmusson
Are CRM Consultants Objective?
01 Apr 2003
In the current market of integrators owning shares in vendors, companies need to be aware of the basis for some recommendations.
Executives' Guide to Call Center Excellence: Best Practices--FedEx: An Overnight Success Story
02 Feb 2003
FedEx has been able to integrate business processes and provide customers with a single point of access for all shipping needs. To do so the company devised a three-prong approach to CRM.
Preview 2003--What's in Store for CRM? (PART 2)
26 Dec 2002
CRM magazine interviewed more than 30 industry leaders and surveyed about 100 readers to uncover what they expect to and predict will happen in the industry in the coming year.
Preview 2003--What's in Store for CRM? (PART 1)
24 Dec 2002
CRM magazine interviewed more than 30 industry leaders and surveyed about 100 readers to uncover what they expect to and predict will happen in the industry in the coming year.
Slam Dunk
13 Dec 2002
Atique Shah, vice president of CRM/marketing technology for GSI Commerce Inc., has a keen eye uncovering for effective CRM strategies. That talent has helped both the NBA and GSI embrace and profit from CRM.