Biographical Information

Leslie Ament

Leslie Ament is retail, wholesale, and distribution research leader for Deloitte’s Center for Industry Insights (C&IP) and Editorial Board, Journal of Applied Marketing Analytics. Her research encompasses customer intelligence, interaction management, advanced analytics, GRC, social, and text analytics. A CRM practitioner, Ament has driven process requirements and implementation for both on-premises and SaaS CRM systems.

Articles for Leslie Ament

Retailers Need to Adapt to the Smart Customer

Smartphone-wielding customers are reshaping the shopping experience, both online and in-store.

Omnichannel Journey Design—Is Your Business Ready?

Your customers want to interact with you when, and how, they choose. Your journey design processes should support them.

Success Strategies for Leveraging Customer Intelligence

Selective investment in high-value customers empowers companies.

Get Marketing ROI Now

Marketing professionals justify their value in contributing to an organization's financial success by setting goals and managing expectations; by developing and executing results-oriented campaigns; and by measuring and quantifying results, among other key actions.