Articles for Leslie Ament
Retailers Need to Adapt to the Smart Customer
Smartphone-wielding customers are reshaping the shopping experience, both online and in-store.
Omnichannel Journey Design—Is Your Business Ready?
Your customers want to interact with you when, and how, they choose. Your journey design processes should support them.
Success Strategies for Leveraging Customer Intelligence
Selective investment in high-value customers empowers companies.
Get Marketing ROI Now
Marketing professionals justify their value in contributing to an organization's financial success by setting goals and managing expectations; by developing and executing results-oriented campaigns; and by measuring and quantifying results, among other key actions.