Biographical Information

Leslie Ament


Leslie Ament previously served as the chief research officer at Hypatia Research Group, serves on the editorial board of the Journal of Applied Marketing Analytics, and is currently on leave from her role as a research leader at Deloitte.

Articles for Leslie Ament

Is Your Enterprise Ready for Direct-to-Consumer Business?

The final point of sale in an omnichannel marketplace is shifting

Are Grocery Services Profitably Delivering on Customer Experience?

The last mile of direct-to-consumer supply chain is challenging

Retailers Need to Adapt to the Smart Customer

Smartphone-wielding customers are reshaping the shopping experience, both online and in-store.

Omnichannel Journey Design—Is Your Business Ready?

Your customers want to interact with you when, and how, they choose. Your journey design processes should support them.

Success Strategies for Leveraging Customer Intelligence

Selective investment in high-value customers empowers companies.

Get Marketing ROI Now

Marketing professionals justify their value in contributing to an organization's financial success by setting goals and managing expectations; by developing and executing results-oriented campaigns; and by measuring and quantifying results, among other key actions.