Articles for Dennis J. Chapman
Distinguishing How You Service Accounts
How you service various accounts may be what makes or breaks your business. But we have all been well schooled in servicing all accounts equally. News flash: Our teachers were only partly right. All accounts are important; however, our servicing models cannot be the same for all accounts. It is now time to refocus our efforts, priorities and expectations on our approach to account servicing.
Clients, Customers and Buyers
Telling them apart can mean the difference between profit and loss.