Articles for Sean Collins
Satisfying a Double Standard
How to capture the real self-service opportunity.
Customer Segments Matter
Define and manage them in the organization so that their value is specifically differentiated.
Reaching the Next Level of Performance in Marketing
Marketers should expand their focus and look for opportunities to drive incremental revenue across all stages of customers' interactions.
Unleashing the Partnership Marketing Opportunity
Create better products and more effective marketing campaigns at lower cost.