Biographical Information

Sean Collins

engagement manager, McKinsey & Co.

Sean Collins is an engagement manager at McKinsey & Co. Contact himat

Articles for Sean Collins

Satisfying a Double Standard

How to capture the real self-service opportunity.

Customer Segments Matter

Define and manage them in the organization so that their value is specifically differentiated.

Reaching the Next Level of Performance in Marketing

Marketers should expand their focus and look for opportunities to drive incremental revenue across all stages of customers' interactions.

Unleashing the Partnership Marketing Opportunity

Create better products and more effective marketing campaigns at lower cost.