Biographical Information

Tony Emmerton

Articles for Tony Emmerton

Implementing CRM: Fully Integrated or Best-of-Breed?

When choosing a new CRM solution, do you go with a fully integrated CRM package or do you select best-of-breed components that provide a close individual fit to each functional requirement but need to be integrated with each other? Many customer service executives and IT managers face this dilemma. This article reviews each approach along with market trends to help managers choose the most suitable direction.