Biographical Information

Articles for Michael A. Feldstein

How Much Did Your Sales Force Really Learn?

As sales force technology evolves, it becomes increasingly necessary to evaluate in detail the effectiveness of company training programs. Dr. Michael A. Feldstein, director of assessment for Tech Resource Group, discusses Donald Kirkpatrick's system for how companies determine how much training evaluation is needed.

Syncing In

Evaluate and improve the effectiveness of your sales force training.