Biographical Information
Donna Fluss
president, DMG Consulting
Donna Fluss, founder and president of DMG Consulting LLC, provides a unique and unparalleled understanding of the people, processes, and technology in the dynamic and rapidly transforming contact center and back-office markets. DMG Consulting LLC delivers expert guidance, industry reports, and primary research that drives the strategic direction of the customer and employee experience, contact center, and back-office markets. Donna can be reached at donna.fluss@dmgconsult.com.
Articles for Donna Fluss
GenAI: Reaping the Benefits and Navigating the Challenges
03 Oct 2024
The technology is well on its way to being a contact center fixture.
GenAI Is Revolutionizing Conversation Analytics
20 Aug 2024
The solutions can uncover deeper insights, operationalize findings, and generate improvements to the CX and EX.
A Practical Approach to GenAI in the Contact Center
02 Jul 2024
Start slowly with the technology—but definitely start.
5 Ways AI Can Enhance CX (and EX)
29 Apr 2024
It's not a question of will you use AI, but when.
AI-Enabled WFM Promotes Efficiency and Flexibility
26 Mar 2024
More advanced workforce management empowers employees and improves CX.
Cultivating Employee Satisfaction and Engagement
13 Feb 2024
Studies show the factors that can reduce attrition in the contact center; it's just a matter of implementing them.
Thanks to AI, the CCaaS Sector Comes on Strong
11 Jan 2024
Although sales cycles are slower, companies are buying.
Real-Time Guidance: Practical AI Tools for Contact Center Agents
13 Nov 2023
The ability to analyze live conversations as they occur helps the customer and employee experience.
AI: The Brain of Future Contact Centers
14 Sep 2023
Contact centers are highly complex, and they need lightning-fast decision makers.
Workforce Management for the 21st Century: Helping Deliver a Great CX
27 Jul 2023
With a big assist from AI, these solutions are delivering better experiences for customers and employees.
Which Department Should Handle Digital Interactions?
29 Jun 2023
Companies are still, surprisingly, trying to work this out.
Why Does Customer Service Keep Getting Worse?
04 May 2023
Execs talk a good game about the value of great CX, but reality doesn't measure up.
The Transformation of Workforce Engagement Management
24 Apr 2023
After a strong year, these solutions are poised for a wave of innovation, thanks to AI.
5 Applications to Boost Contact Center Performance in a Tough Economy
10 Feb 2023
These innovations are ready to be rolled out and are positioned to help contact center managers achieve their departmental and corporate objectives.
Interaction Analytics Helps Companies Hear their Customers
18 Jan 2023
These solutions can be a company's eyes and ears on both customers and employees.
How Artificial Intelligence Is Transforming CX
16 Sep 2022
Contact center systems were long overdue for a major refresh. AI is obliging.
IVAs: Self-Service Solutions that Work
04 Aug 2022
It's time to give the customers what they want.
Aligning People, Process, and Technology: The Key to a Successful Contact Center
27 Jun 2022
This bit of wisdom never goes out of style, no matter how advanced our tools become.
The Cloud Contact Center Land Grab Is on
02 May 2022
The future is in the cloud, and CCaaS vendors are battling to stand out.
Contact Centers: The Next Big Thing
28 Apr 2022
Yes, really. But why are software vendors jumping on the contact center train?
The Contact Center’s AI Revolution
16 Feb 2022
AI technology is driving a rapid pace of innovation and change in the service sector.
Interaction Analytics: What’s Driving Adoption
09 Feb 2022
IA solutions can identify the issues that are preventing good CX. (Featured on Speech Technology.)
WFO/WEM Solutions Prove Their Worth in a Pandemic Economy
10 Jan 2022
When contact centers sent their employees home to work, workforce optimization/workforce engagement management tools helped ease the transition.
The Contact Center Agent Hiring Gap
19 Oct 2021
The difficultly in hiring agents worsened during the pandemic because many companies didn't have the procedures in place to hire remote employees—and it's getting worse now with agents being asked to return to the office
The Contact Center WFO Market Is Transforming
05 Aug 2021
The story of this market is explained not by the pandemic but by digital transformation and the migration of contact center solutions to the cloud, both of which were accelerated by COVID-19.
The Transformational Value of Interaction Analytics
07 Jul 2021
With so much in flux, IA can alert executives about the state of their customers and employees
Contact Centers’ Road Map to Success in the New Normal
25 May 2021
The pandemic helped companies discover unforeseen and valuable possibilities
Workforce Optimization Solutions Help Companies Through the Pandemic and Beyond
20 Apr 2021
As digital transformation became a necessity, so did new and improved WFO
Contact Centers’ Digital Transformation Has Only Begun
30 Mar 2021
The process was hastened by the pandemic, but with COVID's end hopefully in sight, businesses need to rethink the service experience.
Is It Knowledge Management’s Time?
20 Jan 2021
Institutional knowledge at your fingertips is a big plus right now.
Contact Center WFO Remains Healthy, Despite the Pandemic
20 Jan 2021
But to thrive moving forward, WFO needs to go beyond the contact center.
Customer Experience in the Post-Pandemic World
30 Nov 2020
It's time to move ahead and not wait for things to go back to "normal," because the meaning of normal has changed, and consumers' expectations have been permanently altered.
IVAs: The First Responders for Customer Service
09 Sep 2020
Whether call volume surged or slowed to a trickle, intelligent assistants have proved effective on the front lines
Post-COVID-19, Contact Centers Should Reinvent Themselves
31 Aug 2020
The pandemic has sped up changes that were overdue
Why Can’t We Just Put Customers First and All Get Along?
29 May 2020
Disharmony can impact customers, employees, and the bottom line
In Times of Crisis, Contact Center Agents Must Practice Mindfulness
24 Apr 2020
During COVID-19, agents will experience plenty of secondhand trauma. Here's how to keep agents healthy during stressful times
AI Will Change the Service Game, Eventually
24 Apr 2020
In times of unprecedented uncertainty, one thing seems clear: artificial intelligence will drive the next business revolution
5 Customer Service Trends That Point to a Promising Future
27 Feb 2020
Leaders finally realize what's best for customers is what's best for the company
The WFO Market Continues to Beat All Odds
10 Jan 2020
Buoyed by productivity and innovation, workforce optimization remains a perennial enterprise software success story
The Hybrid Contact Center Workforce of 2030
26 Nov 2019
Make way for the ‘interaction center,' staffed with humans, IVAs, and robots
The Workforce Optimization Market Adapts to Ever-Changing Rules of the Road
28 Oct 2019
A rapidly changing business landscape, featuring AI, automation, and employee-centricity, leads to complex customer journeys for vendors and companies alike
The Reality of AI—Once You Get Past the Hype
01 Oct 2019
Artificial intelligence is widely claimed, but practical uses are not widely found just yet
New Workforce Management Transfers Power to Agents
15 Jul 2019
With flex staffing, agents can self-serve their way to a better work-life balance
Will Robotic Process Automation Replace Human Workers?
25 Apr 2019
Automation will bring changes that rival those of the Industrial Revolution
Workforce Optimization Ushers in the Real-Time Contact Center
25 Mar 2019
AI, automation, and analytics are leading to an era of self-service and sophisticated agents
Customer Service Is Everyone’s Responsibility
01 Mar 2019
Companies have to start organizing their culture around putting the customer first
Thanks to AI and RPA, the WFO Market Surges
20 Dec 2018
Workforce optimization moves to the cloud and embraces AI and analytics, and the market responds
Smarter Bots Mean Greater Innovation, Productivity, and Value
21 Nov 2018
Robotic process automation is allowing companies to re-imagine and re-invest in all aspects of their businesses
Innovation Is What Makes Us Great
01 Oct 2018
Customer service flourishes in a climate where people are free to innovate, and fail, and start over again
Knowledge Management Is Poised to Keep Companies Informed and Efficient
27 Aug 2018
Artificial intelligence, increases in self-service, and a younger workforce all point to a bigger role for KM solutions
Contact Center Management Is Both an Art and a Science
01 Jul 2018
A lot of skill is required, but even the most talented manager has to rely on data
Cloud Contact Center Solutions Continue Upward Trajectory
01 May 2018
There's plenty of cloud-based excitement, though proliferation, compliance, and security remain issues.
WFO Solutions Must Be Rebuilt From the Ground Up
01 Apr 2018
A truly multitenant architecture—supporting cloud, on-premises, and hybrid solutions—is becoming a necessity.
Speech Analytics Enters Its Next Act—Maturity
08 Jan 2018
Speech and text analytics have become indispensable to the customer journey, and increased adoption and a replacement cycle are the next stage.
Robots Are in Your Contact Center’s Future
31 Oct 2017
Robotics, in tandem with desktop analytics, will drive productivity improvements.
Chat Is Not Replacing the Voice Channel for Customer Service
31 Oct 2017
Is it a must-have for contact centers? Yes. But it remains a complement to voice.
As the WFO Market Evolves, Will Vendors Adapt?
28 Aug 2017
New targets, the demand for personalization, and the need to adjust sales models are among the challenges.
These 8 Technologies Are Transforming the Contact Center
31 Jul 2017
The need to understand and engage newly empowered customers (hello, Millennials) is driving innovation.
WFM Solutions and Vendors Are Not All the Same
29 Jun 2017
A buyer's guide for a market in which one size does not fit all
Will Customer Journey Analytics Be the Next CRM?
28 Apr 2017
CJA looks to capture the kind of customer knowledge—spanning channels and touch points—enterprises have long sought
Real-Time Adaptive Scheduling—WFM’s Next Evolutionary Step
27 Mar 2017
With ever-increasing demands for personalized service, contact centers need workforce management that can adjust to life's uncertainties
Cloud Solutions Are Rising in the Contact Center
27 Feb 2017
Increased reliability, flexibility, and security of solutions make them an increasingly obvious choice
Workforce Optimization Is Under Siege
01 Feb 2017
The sector has slowed of late, but innovation shows a way forward
The AI Revolution in Customer Service
01 Jan 2017
The contact center market is finally ready for virtual bots, and not a moment too soon for self-service
Speech Analytics Can Help Alter the Service Paradigm
01 Nov 2016
To create outstanding and personalized experiences for customers, you have to know them
Forget Annual Reviews: Use QA to Appraise Agents
01 Nov 2016
Contact center staff can get timely feedback—and will stay more engaged
Workforce Optimization Is Poised for Big Changes
01 Sep 2016
The cloud, integrated suites, and Big Data are transforming the market, and vendors must adapt
Great Customer Service Isn’t an Accident
25 Jul 2016
To bring about outstanding service experiences, your employees have to actually be put in a position to deliver them
Workforce Management’s Best Years Lie Ahead
01 Jul 2016
Back office and branch solutions, as well as channel and scheduling flexibility, will drive growth
Outstanding Customer Experience Is Still Your Top Service Goal
01 May 2016
It ranks ahead of cutting costs or adding new technology
Cloud-Based Contact Centers: Bringing Clarity to a Crowded Market
01 Apr 2016
A glut of vendors poses a challenge to buyers
Workforce Optimization's Winners and Losers
22 Feb 2016
As the market moves toward analytics, many solutions will see their growth rev up—but a few will stall
Workforce Optimization Enters the Analytics Era
02 Feb 2016
As the sector's products evolve, the challenge for vendors is getting customers to bite.
Cloud-Based Contact Centers: The Sky's the Limit
01 Jan 2016
The market is starting to soar thanks to flexibility, cost-effectiveness, and ever-increasing reliability
Speech Analytics Is Important to Your Future
01 Nov 2015
Analyzing what your customers say to agents can have huge operational benefits across an enterprise
It's Time for a Customer Service Revolution
01 Nov 2015
Creating a frictionless customer experience will require a service rethink—and a companywide effort
The Outlook for WFO: Optimal
01 Sep 2015
The workforce optimization market stays strong, and better analytics and back-office features could make it stronger
Say It Ain't So, Salesforce!
31 Jul 2015
The company has made it easier for vendors to integrate and innovate. Will a sale change that?
Make Choice Your Calling Card
30 Jun 2015
Preference management enables your customers to choose how, and when, to interact
WFM Finds a Better Direction
01 May 2015
Algorithms and simulation address a key mathematical challenge
Contact Center Hall of Shame
01 May 2015
The 11 worst customer service practices.
10 Top Enterprise Trends for 2015
01 Mar 2015
Service excellence is finally taking a starring role.
Grow Motivation Through Gamification
01 Feb 2015
Packaged solutions offer contact centers far-reaching potential.
Navigating the Cloud-Based Contact Center Infrastructure Market
01 Jan 2015
Ease of use is key consideration for potential buyers.
Speech Analytics Is Starting to Make a Difference
01 Nov 2014
With skilled analysts behind them, these solutions can enhance the customer journey.
Is It Time to Move Your Contact Center to the Cloud?
01 Nov 2014
Make sure you understand the myths and realities.
Outbound Solutions Engage Customers and Enhance Relationships
01 Sep 2014
Mapping out the ultimate next-generation product.
Buzzword Battle: Omnichannel Versus Multichannel
01 Aug 2014
When the contact center industry takes notice, we all win.
Is It Time to Replace Your Complaint Management System?
01 Jul 2014
Flexibility is key to meeting evolving business challenges.
Use Desktop Analytics to Improve Your Servicing Environment
01 May 2014
Adoption of these solutions is poised to take off over the next few years.
WFM Growth Brings Choices and Challenges
01 May 2014
For some companies, ease of use is winning out over functionality.
Speech Analytics Is an Enterprise Change Agent
01 Mar 2014
Expanding beyond the contact center is a challenge to overcome.
Exploring the Role of Cloud-Based Contact Center Solutions
01 Feb 2014
Adoption is growing, but concerns remain.
A TCPA Warning for Outbound Dialers
01 Jan 2014
Companies that don't keep up with the latest regulations will pay the price.
Outbound Dialing Makes a Comeback
01 Nov 2013
Changing rules give vendors new opportunities.
Suite Versus Best-of-Breed: Is Less Really More?
01 Nov 2013
When not all solutions are created equal, choosing one is no easy task.
Meeting the Social Media Challenge
01 Sep 2013
Build a system that works for your company.
The Black Hole of Customer Surveys
01 Aug 2013
Don't ask for feedback if you're not going to act on it.
Workforce Management: Better but Not Good Enough
01 Jul 2013
What makes an ideal solution?
The Rise of Social Customer Care
01 May 2013
Best practices for staying on top of the new service landscape.
Transform Your Contact Center Into an Essential Corporate Contributor
01 May 2013
Operations at risk must take a proactive approach.
Changing the Face of Workforce Optimization
01 Mar 2013
Predictive and real-time analytics offer tremendous potential for contact centers.
Surveys Alone Are Not the Answer
01 Feb 2013
Offering great customer service means knowing how to respond.
Why Contact Centers Are Moving to the Cloud
01 Jan 2013
Low cost and flexibility make this a win-win solution for many enterprises.
Why Contact Centers Don't Adopt Performance Management
01 Nov 2012
Despite excuses, catching up with other enterprises is only a matter of time.
IVRs Get a Bad Rap
25 Sep 2012
There's no excuse for not investing in these systems.
The Revitalization of the Workforce Management Market
01 Sep 2012
One-size-fits-all solutions are no longer the answer.
In Contact Centers, WFO's Star Is on the Rise
01 Jul 2012
A host of innovations are adding new dimensions.
Social Media Belongs in the Contact Center
01 Jul 2012
When marketing works with customer service, customers and enterprise benefit
Making Sense of the Hosted Contact Center Infrastructure Market
01 May 2012
A 2012 buyers' guide.
Using Social Media for Customer Service
01 Apr 2012
Are you reaping the benefits of this valuable resource?
The Argument for Desktop Analytics
01 Mar 2012
This new IT sector offers visibility, real-time guidance, and process automation.
Speech Analytics in the Voice of the Customer Era
01 Jan 2012
A valuable application increases its role
Redefining CRM
01 Jan 2012
Why one size fits all no longer does
Using Social Media for Customer Service Is a Strategic Imperative
01 Dec 2011
Protect and enhance your company's image.
Hire, and Empower, a Chief Customer Officer
01 Sep 2011
This customer-centric position can unite siloed departments
Future of Contact Centers Clearly Lies in the Clouds
01 Sep 2011
Too compelling to ignore, the benefits include low startup costs and no capital investment
New-Gen WFM Solutions Make a Real Difference
18 May 2011
But many contact center offerings require a trade-off between accuracy and ease of use
Use Social Media Proactively
17 May 2011
Leveraging sites like Facebook and Twitter is critical
Don’t Believe Everything You Hear About WFO
15 Apr 2011
Suites embrace analytics, debunk idea core components are commodities
Realizing the Benefits of Speech Analytics
25 Feb 2011
Initially for contact centers, the Holy Grail for marketing and customer service organizations has widened its scope
Customer Service Initiatives for 2011
31 Jan 2011
Tough economy erodes customer loyalty, but there are ways to rebuild it
How to Listen to the Voice of the Customer in a Multichannel World
25 Jan 2011
Contact center surveying/enterprise feedback is a vital first step
Separating Fact From Fiction
03 Jan 2011
Speaking of Solid Payback
23 Dec 2010
Optimizing your interactive voice response system may require only a small investment
The Golden Age of WFM
14 Sep 2010
What contact centers must do to manage workforce management.
The Growth of Social Media in Customer Service
14 Sep 2010
In a space this new there's nowhere to go but up.
The Siebel Effect—And Its Survivors
14 Jul 2010
Failed CRM projects of the past may lead to a promising future.
Analyzing the Workforce
10 Jun 2010
Analytics and on-demand offerings are changing the nature of workforce optimization.
6 Steps to a "Greener" Contact Center
06 Apr 2010
What it means for the contact center to focus on the size of its carbon footprint.
Speaking of Customer Insights
10 Feb 2010
Speech analytics can help improve customer experience, cut costs, reduce attrition, and minimize risk
Contact Center Innovation: What to Expect in 2010
26 Jan 2010
Organizations must change their mission and culture to benefit from new technologies.
Presence Is Accounted For
01 Dec 2009
Is unified communications the next disruptive technology for customer service?
Voice Self-Service to the Rescue
01 Oct 2009
When live agents can't be had, interactive voice response systems may suffice.
Doing More of What You Already Do
01 Aug 2009
Performance management is a contact center requirement.
Contact Centers and the Age of Analytics
01 Jul 2009
A variety of applications promise revenue generation and cost reduction.
Workforce Optimization Is the Optimal Goal
01 May 2009
Helping contact center managers achieve four primary goals.
Will Customer Service Be Another Casualty of the Recession?
01 May 2009
In a tight economy, companies try to cut operating expenses wherever they can.
Top 10 Contact Center Goals
01 Mar 2009
The contact center is part of a larger organization—and its goals must reflect that.
Contact Centers in the Web 2.0 World
01 Feb 2009
Web 2.0 technologies can support your customer service processes.
Feedback Is the Future
01 Dec 2008
Contact center surveying is evolving into enterprise feedback management.
A Disaster Waiting to Happen?
01 Nov 2008
Business continuity and disaster recovery are often overlooked.
The High Quality of Quality Management
01 Oct 2008
New solutions continue to make an impact inside and outside the contact center.
The Hosted Contact Center: A Paradox No Longer
01 Aug 2008
Vendors were waiting for the market to pick up. End users were waiting for enhancements. Both waits are over.
Hold On to Your Customers
01 Aug 2008
Why the contact center may be your last line of defense.
Performance Management Requires Process Improvement
01 Jun 2008
Contact center performance management isn't about measuring flaws -- it's about fixing them.
The Contact Center Identity Crisis
01 May 2008
You are who you talk to.
Productivity and Workforce Management
01 Apr 2008
WFM solutions typically pay for themselves in under a year -- can you afford not to have one?
Monitoring the Quality Monitors
01 Feb 2008
What you need to know about quality management and liability recording solutions.
2008 Contact Center Challenges
01 Feb 2008
Before managers can tackle primary goals, obstacles must be overcome.
Contact Center Surveying Is Essential
01 Nov 2007
The surveying market may be fragmented, but that doesn't diminish its importance.
A Weak Connection
01 Aug 2007
Ignoring customer needs is extremely shortsighted and expensive.
Analytics Is the Answer
01 May 2007
What do contact center managers need to generate revenue? New tools and technologies.