Biographical Information
Christopher Hall
VP, marketing, InQuira
Christopher Hall has over 20 years of business experience as a senior marketing and product strategy professional in the enterprise software industry. Prior to joining InQuira, Hall was the vice president in charge of the global product strategy initiatives at KANA Software. Earlier, Hall was vice president of worldwide marketing for Chordiant, where he pioneered the company's customer experience (Cx) branding. He was senior director of product management for Silknet Software, which launched a successful IPO in 1999. He can be reached at chall@inquira.com.
Articles for Christopher Hall
Get Smarter with Knowledge Management
17 Aug 2009
CRM + KM = smart CRM.
Effective Direct Marketing
01 Dec 2003
Marketing executives need to work closely with internal call centers to use the existing technology for the purpose of effective outbound marketing.
Love The One You're With
11 Aug 2003
Industry estimates show that 3.5 to 4 percent of all wireless subscribers switch carriers each month, a significantly higher number than found in similar industries like Internet or cable services.
Declaration of Customer Service
16 Jun 2003
A recent KANA study on customer service within the public sector found that more than half of all citizens polled are seeking Web-based interaction with state and federal government agencies.
Fast ROI
28 Apr 2003
The changing face of CRM in financial institutions.