Biographical Information

Articles for Tony Fisher

Demystifying Master Data Management

The truth behind a successful MDM implementation.

Get IT and Business Staffs to Work Together

These two groups must be on the same page to attain a successful implementation.

Data Stewards Define Data Quality--Who's in Charge Here?

The importance of having a data steward and how to go about finding and appointing one.

Shielding Your CRM Initiative From Bad Data

5 steps for delivering high-quality information that supports the entire organization.