Articles for Tony Fisher
Demystifying Master Data Management
The truth behind a successful MDM implementation.
Get IT and Business Staffs to Work Together
These two groups must be on the same page to attain a successful implementation.
Data Stewards Define Data Quality--Who's in Charge Here?
The importance of having a data steward and how to go about finding and appointing one.
Shielding Your CRM Initiative From Bad Data
5 steps for delivering high-quality information that supports the entire organization.