Articles for Fawn Fitter
How Deep Is Your Web Site? Testing for Immersion
Agency.com, a New York-based interactive marketing agency, has developed an online tool to test the effectiveness of corporate web sites in immersing users in the total brand experience.
Strategic Web Consultants Help the Enterprise Strike Back
A new breed of professional service firms specializes in creating and implementing Internet strategies for companies ranging from tiny "pure play" startups to Fortune 500 behemoths.