Biographical Information

Jared Heyman

Jared Heyman is the founder and CEO of Infosurv (, a full-service research firm established in Atlanta in 1998. Heyman, who holds a B.B.A. from the University of Texas at Austin in business honors and marketing research, has overseen employee and customer satisfaction surveys for a long list of Fortune 500 corporations, major government agencies, smaller companies, and nonprofit organizations.

Articles for Jared Heyman

Reading the Minds of Customers

Use "derived importance" to find out what matters most.

What You Don't Know Can Hurt You

Five easy steps that any company can take to design and execute an effective customer satisfaction survey program.