Biographical Information

Michael L. Pinkerton

Articles for Michael L. Pinkerton

Opt-in vs. Opt-out: It's No Contest

Although the debate of opt-in vs. opt-out marketing models has focused primarily on privacy and ethics, the economic side of this issue has received relatively scant attention.

Memo to e-Business: Prepare Now for New Government Challenges

If e-business leaders continue to ignore goverment concerns about customer privacy, the next few years might seem like a rerun of the Titanic for dot coms.